{"id":11699,"date":"2024-01-16T13:27:16","date_gmt":"2024-01-16T11:27:16","guid":{"rendered":"https:\/\/masterprod.ro\/?p=11699"},"modified":"2025-02-27T11:52:13","modified_gmt":"2025-02-27T09:52:13","slug":"anul-2023-in-cifre-pentru-master-prod","status":"publish","type":"post","link":"https:\/\/masterprod.ro\/de\/anul-2023-in-cifre-pentru-master-prod\/","title":{"rendered":"Anul 2023 \u00een cifre pentru Master Prod"},"content":{"rendered":"

Am intrat \u00eentr-un nou an. \u00a0Este momentul bilan\u021bului \u0219i a unor analize pentru anul abia \u00eencheiat. \u0218i pentru c\u0103 analizele se bazeaz\u0103 pe cifre s\u0103 vedem cum arat\u0103 anul 2023 in cifre pentru Master Prod.<\/p>\n

 <\/p>\n

Ce putem spune despre anul 2023? Ce au c\u0103utat cline\u021bii? Ce concluzii putem trage despre direc\u021bia \u00een care s-a \u00eendreptat pia\u021ba de t\u00e2mpl\u0103rie din punctul nostru \u00a0de vedere? Ce ar trebui s\u0103 facem pentru a ne p\u0103stra locul \u00eentr-o pia\u021b\u0103 \u00een continu\u0103 schimbare \u0219i afacerea noastr\u0103 s\u0103 creasc\u0103?<\/p>\n

\u00a0<\/strong><\/p>\n

\u00cencerc\u0103m s\u0103 r\u0103spundem la aceste \u00eentreb\u0103ri pe \u00een\u021belesul clien\u021bilor no\u0219tri. Sper\u0103m c\u0103 astfel le vom veni \u00een ajutor despre ce \u0219i cum cu tendin\u021bele \u00een termopane.<\/p>\n

 <\/p>\n

Master Prod \u00een 2023<\/strong><\/h4>\n

 <\/p>\n

Aluminiu sau PVC ?<\/strong><\/h5>\n

Master Prod ofer\u0103 o gam\u0103 larg\u0103 de produse clien\u021bilor s\u0103i. Analiza va fi limitat\u0103 \u00een principal la pia\u021ba de t\u00e2mpl\u0103rie din aluminiu \u0219i t\u00e2mpl\u0103rie din PVC<\/u><\/strong> cu geam termoizolant. Acestea sunt principalele produse din portofoliul nostru.<\/p>\n

Pentru ca un proiect s\u0103 fie finalizat cu succes, clien\u021bii sunt nevoi\u021bi s\u0103 \u021bin\u0103 cont de mul\u021bi factori. Ace\u0219tia pot \u00eenclina balan\u021ba alegerii sistemului potrivit \u00een favoarea unuia sau a celuilalt dintre materiale.<\/p>\n

Aluminiul este cunoscut pentru stabilitatea sa structural\u0103<\/u><\/strong> \u0219i dimensional\u0103. De asemenea este cunoscut \u0219i pentru rezisten\u021ba sa la ac\u021biunea factorilor de mediu \u00een compara\u021bie cu \u00a0profilele din PVC. Clien\u021bii pentru care aceste aspecte sunt relevante au ales clar sistemele din aluminiu pentru t\u00e2mpl\u0103rie.<\/p>\n

 <\/p>\n

Am mai observat c\u0103 foarte des clien\u021bii au solicitat \u00een 2023 profile c\u00e2t mai sub\u021biri \u0219i c\u00e2t mai pu\u021bin vizibile<\/u><\/strong>. T\u00e2mpl\u0103ria \u00a0din aluminiu permite folosirea de profile mai sub\u021biri, cu o estetic\u0103 modern\u0103 \u0219i contemporan\u0103. \u00cen plus, arhitec\u021bii prefer\u0103 t\u00e2mpl\u0103ria din aluminiu datorit\u0103 flexibilit\u0103\u021bii sale \u00een design<\/u><\/strong>, \u00een timp ce constructorii prefer\u0103 ferestrele din aluminiu datorit\u0103 durabilit\u0103\u021bii<\/u><\/strong> lor.<\/p>\n

 <\/p>\n

\u0218i am mai observat ceva: tendin\u021ba puternic\u0103 a clien\u021bilor de a apela la \u201earhitectura luminii\u201d. Acesta este un curent \u00een arhitectur\u0103 care se bazeaz\u0103 pe elemente vitrate cu suprafe\u021be mari \u0219i foarte mari<\/u><\/strong>. Pentru aceste proiecte sunt recomandate sistemele care se bazeaz\u0103 pe profile din aluminiu.\u00a0 \u00cenc\u0103perile cu geamuri largi, inundate de lumin\u0103 natural\u0103, sunt de-a dreptul spectaculoase.<\/p>\n

 <\/p>\n

\u021ain\u00e2nd cont de aceste aspecte, \u00een ultimele 12 luni, ponderea t\u00e2mpl\u0103riei din aluminiu executat\u0103 de Master Prod a crescut cu 60% fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului trecut, \u00een timp ce comenzile de t\u00e2mpl\u0103rie din PVC au sc\u0103zut cu 20%.<\/p>\n

Anul 2023 in cifre pentru Master Prod ne arat\u0103 direc\u021bia \u00een care se \u00eendreapt\u0103 pia\u021ba de t\u00e2mpl\u0103rie.<\/p>\n

\u00a0 \u00a0<\/strong><\/h5>\n
Importan\u021ba performan\u021bei energetic\u0103 a t\u00e2mpl\u0103riei \u00een anul 2023<\/strong><\/h5>\n

F\u0103c\u00e2nd o analiz\u0103 a activit\u0103\u021bii, comportamentului \u0219i cerin\u021belor clien\u021bilor no\u0219tri din ultimul an, ne-am dat seama c\u0103 ace\u0219tia vin din ce \u00een ce mai informa\u021bi la noi. Sunt con\u0219tien\u021bi de impactul pe care \u00eel au alegerile lor asupra costurilor \u0219i confortului propriu.\u00a0 Aceast\u0103 con\u0219tientizare \u00eei determin\u0103 s\u0103 aib\u0103 o preferin\u021b\u0103 tot mai mare pentru sistemele de t\u00e2mpl\u0103rie cu performan\u021b\u0103 energetic\u0103 ridicat\u0103<\/u>. <\/strong>\u0218i asta indiferent c\u0103 este vorba despre \u00a0t\u00e2mpl\u0103rie din aluminiu sau din PVC. Datele arat\u0103 c\u0103 clien\u021bii sunt din ce \u00een ce mai dispu\u0219i s\u0103 investeasc\u0103 \u00een produse\/t\u00e2mpl\u0103rii care le permit s\u0103 fac\u0103 economii pe termen mediu \u0219i lung. Aceast\u0103 schimbare a preferin\u021belor clien\u021bilor are implica\u021bii semnificative pentru industria t\u00e2mpl\u0103riei cu geam termoizolant \u00een general (termopane cum spun mul\u021bi clien\u021bi) \u0219i pentru Master Prod \u00een particular, deoarece am fost \u0219i suntem nevoi\u021bi s\u0103 ne adapt\u0103m continuu ofertele de produse \u0219i strategiile de marketing pentru a satisface aceast\u0103 cerere specific\u0103 aflat\u0103 \u00een cre\u0219tere.<\/p>\n

 <\/p>\n

De ce performan\u021bele energetice ale unei t\u00e2mpl\u0103rii influen\u021beaz\u0103 alegerea clien\u021bilor?<\/strong><\/h5>\n

Aceasta se \u00eent\u00e2mpl\u0103 \u00een primul r\u00e2nd datorit\u0103 oportunit\u0103\u021bii de a reduce costurile de \u00eenc\u0103lzire \u0219i a schimb\u0103rilor legislative.<\/p>\n

 <\/p>\n

Reducerea costurilor cu \u00eenc\u0103lzirea<\/strong><\/h5>\n

Principalul motiv este poten\u021bialul de reducere a costurilor pentru realizarea unui mediu ambiental optim \u00een interioarele proprii. \u00cen anii anteriori clien\u021bii se concentrau pe design, pe estetic\u0103, pe sistemele din clasa economic\u0103 atunci c\u00e2nd alegeau o t\u00e2mpl\u0103rie. Pe m\u0103sur\u0103 ce pre\u021burile energiei electrice \u0219i a gazelor naturale au crescut, clien\u021bii au \u00eenceput s\u0103 acorde prioritate eficien\u021bei energetice \u00een deciziile lor de cump\u0103rare. Investind \u00een ferestre \u0219i u\u0219i, eficiente din punct de vedere energetic, clien\u021bii \u00ee\u0219i pot reduce costurile de \u00eenc\u0103lzire<\/u><\/strong> \u0219i r\u0103cire. Cum? Economisind bani la facturile la energie.<\/p>\n

 <\/p>\n

Schimb\u0103rile legislative \u0219i eficien\u021ba energetic\u0103 a t\u00e2mpl\u0103riei<\/strong><\/h5>\n

Un alt motiv \u00eel reprezint\u0103 schimb\u0103rile legislative<\/u><\/strong> interne \u0219i interna\u021bionale. \u00cen UE, sectorul cl\u0103dirilor reziden\u021biale \u0219i nereziden\u021biale este responsabil de aproximativ 40% din consumul total de energie \u0219i de aproximativ 36% din emisiile de CO2<\/sub>\u00a0\u00een atmosfer\u0103. Cre\u0219terea anual\u0103 a acestor cifre a determinat UE s\u0103 ia m\u0103suri relevante din punct de vedere tehnic, economic \u0219i func\u021bional \u00een ceea ce prive\u0219te performan\u021ba energetic\u0103 a cl\u0103dirilor. Imobilele nu mai pot fi \u00eenchiriate, v\u00e2ndute sau renovate f\u0103r\u0103 un Certificat de performan\u021b\u0103 energetic\u0103. Cu c\u00e2t certificarea energetic\u0103 a imobilului este mai bun\u0103, cu at\u00e2t pre\u021bul acestuia poate cre\u0219te iar o t\u00e2mpl\u0103rie performant\u0103 sigur va cre\u0219te clasa de certificare energetic\u0103 a cl\u0103dirii.<\/p>\n

Astfel, clien\u021bii prefer\u0103 sistemele de t\u00e2mpl\u0103rie cu performan\u021b\u0103 energetic\u0103 ridicat\u0103 datorit\u0103 sustenabilit\u0103\u021bii din punct de vedere al mediului \u00eenconjur\u0103tor dar \u0219i a cerin\u021belor mai \u00a0stricte impuse de lege sau de posibilit\u0103\u021bile de a accesa anumite beneficii sau facilit\u0103\u021bi.<\/p>\n

 <\/p>\n

T\u00e2mpl\u0103ria cu eficien\u021b\u0103 energetic\u0103 ridicat\u0103 \u00een 2023<\/strong><\/h5>\n

\u0218i cum putem convinge c\u0103 cele de mai sus sunt reale? Bine\u00een\u021beles prin cifre.<\/p>\n

Un prim exemplu: am constatat c\u0103, pe parcursul anului 2023, comenzile de t\u00e2mpl\u0103rie pe profile cu ad\u00e2ncime mare<\/u><\/strong> \u0219i echipate cu geam tripan<\/u><\/strong> au fost mai mari cu 40% fa\u021b\u0103 de anul 2022. De aici am dedus c\u0103 avem clien\u021bi con\u0219tien\u021bi de ceea \u00eenseamn\u0103 o t\u00e2mpl\u0103rie performant\u0103. Geamul tripan are o capacitate de izolare termic\u0103 superioar\u0103 fa\u021b\u0103 de geamul cu dou\u0103 foi de sticl\u0103.<\/p>\n

Un al doilea exemplu:\u00a0 \u00een 2023 a crescut cu 70% procentul de t\u00e2mpl\u0103rie executat\u0103 cu geam termoizolant cu baghet\u0103 cald\u0103<\/u><\/strong>. Aceasta este o baghet\u0103 realizat\u0103 din materiale compozite (slab conduc\u0103toare de c\u0103ldur\u0103) \u0219i care reduce aproape de zero riscul apari\u021biei condensului pe perimetrul suprafe\u021bei vitrate precum \u0219i a pierderilor de c\u0103ldur\u0103 prin acele zone ale t\u00e2mpl\u0103riei. \u0218i costul ei nu este extraordinar de mare fa\u021b\u0103 de cel al baghetei clasice din aluminiu raportat la avantaje. Este clar \u00een ce direc\u021bie ne \u00eendrept\u0103m, nu?<\/p>\n

Anul 2023 in cifre pentru Master Prod ne ajut\u0103 s\u0103 ne stabilim strategiile viitoare.<\/p>\n

 <\/p>\n

Master Prod \u00een 2024<\/strong><\/h4>\n

 <\/p>\n

30 de ani de Master Prod<\/strong><\/h5>\n

Cum vor influen\u021ba aceste tendin\u021be activitatea companiei Master Prod? Care sunt direc\u021biile strategice pe care inten\u021bion\u0103m s\u0103 le urm\u0103m \u00een viitor pentru a men\u021bine cre\u0219terea \u0219i dezvoltarea firmei \u021bin\u00e2nd cont de cele men\u021bionate anterior?<\/p>\n

De 30 de ani Master Prod ofer\u0103 clien\u021bilor exact ceea ce ace\u0219tia au nevoie \u0219i de aceea am devenit un partener de \u00eencredere pentru ei. \u0218i a\u0219a vrem s\u0103 r\u0103m\u00e2nem.<\/p>\n

Ne propunem \u00een continuare s\u0103 oferim sisteme de t\u00e2mpl\u0103rie care corespund cerin\u021belor pie\u021bei, astfel \u00eenc\u00e2t s\u0103 putem atrage mai mul\u021bi clien\u021bi noi. \u00cen acest mod ne vom putea cre\u0219te cota pe o pia\u021b\u0103 aflat\u0103 \u00een continu\u0103 evolu\u021bie .<\/p>\n

Ne concentr\u0103m pe dezvoltarea \u0219i promovarea produselor cu performan\u021b\u0103 energetic\u0103 ridicat\u0103, sustenabile din punct de vedere al mediului \u00eenconjurator. Nu uit\u0103m nici partea cu fiabilitatea \u0219i spectaculozitatea din punct de vedere arhitectural . Acest lucru \u00eenseamn\u0103 introducerea de materiale, profile \u0219i tehnologii noi care \u00eembun\u0103t\u0103\u021besc eficien\u021ba energetic\u0103 a t\u00e2mpl\u0103riilor executate dar \u0219i a proceselor de fabrica\u021bie.<\/p>\n

<\/h5>\n

 <\/p>\n

Cum arat\u0103 t\u00e2mpl\u0103ria anului 2024?<\/strong><\/h5>\n

\u00cen 2023 clien\u021bii au \u00eenceput s\u0103 cear\u0103 t\u00e2mpl\u0103rii moderne \u0219i cu func\u021bionalitate divers\u0103. De ce prefer\u0103 clien\u021bii astfel de t\u00e2mpl\u0103rii? P\u0103i e simplu: tr\u0103im \u00een secolul XXI. Trebuie s\u0103 l\u0103s\u0103m \u00een urm\u0103 tradi\u021bionalele u\u0219i \u0219i banalele ferestre \u00eemp\u0103r\u021bite \u00een doua canate cu deschidere simpl\u0103. Ne dorim spa\u021bii largi care s\u0103 ne deschid\u0103 priveli\u0219ti ample, astfel \u00eenc\u00e2t s\u0103 r\u0103m\u00e2nem mereu conecta\u021bi cu natura. \u0218i clien\u021bii no\u0219tri \u0219tiu c\u0103 asta se poate face cu ferestre de mari dimensiuni<\/u><\/strong> sau cu u\u0219i cu deschideri culisante sau tip armonic\u0103<\/u><\/strong><\/a> realizate din serii consacrate de profile din aluminiu cu barier\u0103 termic\u0103.<\/p>\n

 <\/p>\n

Montaje profesionale<\/strong><\/h5>\n

Un pas important \u00een a oferi clien\u021bilor t\u00e2mpl\u0103rie de calitate ar fi montajele cu benzi de etan\u0219are.<\/u><\/strong> \u00cen anul 2023 am f\u0103cut cu 35% mai multe montaje cu benzi de etan\u0219are dec\u00e2t \u00een anul 2022. Ne propunem ca acest tip de montaje s\u0103 intre \u00een rutina noastr\u0103 \u00een urm\u0103toarea perioad\u0103. Avantajele acestui montaj? Degeaba ai dat o c\u0103ru\u021b\u0103 de bani pe o t\u00e2mpl\u0103rie performant\u0103 dac\u0103 montajul nu este unul premium. T\u00e2mpl\u0103ria montat\u0103 f\u0103r\u0103 benzi las\u0103 loc curen\u021bilor de aer rece ceea ce duce la dou\u0103 mari probleme: pierderile de c\u0103ldur\u0103 \u0219i igrasia. Benzile de montaj etan\u0219eaz\u0103 la aer, umiditate \u0219i vant \u0219i sunt tencuibile. Astfel rosturile de montaj vor fi bine sigilate \u0219i clientul are certitudinea c\u0103 t\u00e2mpl\u0103ria \u00ee\u0219i va \u00eendeplini rolul.<\/p>\n

 <\/p>\n

\u00cembun\u0103t\u0103\u021birea propriet\u0103\u021bilor de izolare termic\u0103 a t\u00e2mpl\u0103riei<\/strong><\/h5>\n

Anticip\u00e2nd evolu\u021bia pie\u021bei am introdus \u00een produc\u021bie \u00een ultima perioad\u0103 profilele din aluminiu cu termomodule. <\/u><\/strong>\u00a0Acestea sunt bare profilate realizate din materiale inovatoare, bune izolatoare termic \u0219i care se introduc \u00een interiorul profilelor din aluminiu. Ele func\u021bioneaz\u0103 ca o barier\u0103 termic\u0103 suplimentr\u0103, astfel mi\u0219cor\u00e2ndu-se considerabil indicele de transfer termic al elementelor de t\u00e2mpl\u0103rie. \u0218i s\u0103 nu uit\u0103m de profilele cu garnituri mediane de etan\u0219are<\/u><\/strong>– un alt element definitoriu pentru o t\u00e2mpl\u0103rie performant\u0103 \u0219i pe care Master Prod \u00eel ofer\u0103 de ceva vreme clien\u021bilor s\u0103i.<\/p>\n

 <\/p>\n

Profile cu propriet\u0103\u021bi de izolare superioare<\/strong><\/h5>\n

\u00cen perioada imediat urm\u0103toare vom \u00eencepe realizarea de t\u00e2mpl\u0103rii cu deschideri batante \u0219i oscilobatante din profile din aluminiu cu ad\u00e2ncime de 90 mm. Am preg\u0103tit procesul de fabrica\u021bie (\u0219tan\u021be, cu\u021bite de sertizare, freze, etc.) pentru profilele Genesis 90<\/u><\/strong> de la furnizorul nostru Aliplast-Belgia. Aceste profile, cu ad\u00e2ncime mare, \u00eendeplinesc cerin\u021bele impuse de Institutul Casei Pasive din Darmstadt pentru t\u00e2mpl\u0103rii, respectiv indicele de izolare termic\u0103 Uw sub 0,8 W\/m2<\/sup>K. Este o valoare foarte bun\u0103. \u0218i dac\u0103 t\u00e2mpl\u0103ria este echipat\u0103 cu un pachet de geam performant atunci clientul poate sta lini\u0219tit. Achizi\u021bia lui \u00ee\u0219i va merita banii.<\/p>\n

 <\/p>\n

Educarea clien\u021bilor<\/strong><\/h5>\n

Nu \u00een ultimul r\u00e2nd ne vom concentra pe educarea clien\u021bilor<\/u><\/strong> cu privire la beneficiile sistemelor de t\u00e2mpl\u0103rie performante \u0219i potrivite fiec\u0103rui proiect \u00een parte. Clien\u021bii trebuie s\u0103 considere o t\u00e2mpl\u0103rie ca fiind o investi\u021bie \u0219i nu o cheltuial\u0103. Ini\u021bial aceast\u0103 investi\u021bie poate p\u0103rea mare dar trebuie \u021binut cont de beneficiile pe termen lung. Costurile ini\u021biale mai ridicate sunt compensate de economiile de energie, de confortul termic \u0219i de costurile foarte mici pe termen lung cu \u00eentre\u021binerea t\u00e2mpl\u0103riei. Toate aceste aspecte fac investi\u021bia mult mai atr\u0103g\u0103toare.<\/p>\n

 <\/p>\n

Baz\u00e2ndu-ne pe 2023 in cifre pentru Master Prod, vom elabora strategia \u0219i direc\u021bia de dezvoltare a companiei. Aliniindu-ne ofertele de produse la cerin\u021bele \u0219i preferin\u021bele clien\u021bilor, cu siguran\u021b\u0103 Master Prod<\/a> \u00ee\u0219i va g\u0103si locul pe termen lung \u00eentr-o\u00a0 pia\u021b\u0103 \u00een continu\u0103 schimbare.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Am intrat \u00eentr-un nou an. \u00a0Este momentul bilan\u021bului \u0219i a unor analize pentru anul abia \u00eencheiat. \u0218i pentru c\u0103 analizele se bazeaz\u0103 pe cifre s\u0103 vedem cum arat\u0103 anul 2023 in cifre pentru Master Prod.   Ce putem spune despre anul 2023? Ce au c\u0103utat cline\u021bii? Ce concluzii putem trage despre direc\u021bia \u00een care s-a […]<\/p>\n","protected":false},"author":3,"featured_media":11701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[136,46],"tags":[120,122,165],"class_list":["post-11699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati-si-evenimente","category-informatii-utile","tag-producator-tamplarie-aluminiu","tag-master-prod","tag-analiza"],"acf":[],"yoast_head":"\n2023 in cifre pentru Master Prod<\/title>\n<meta name=\"description\" content=\"Anul 2023 in cifre pentru Master Prod. 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